Behavioral Science That Makes It Stick
Sustainable change relies on friction, timing, and identity. Insert tiny roadblocks where impulses spike, and add ease where values align. Use implementation intentions and if/then rules that trigger in the real moments that matter. Reinforce progress with immediate, intrinsic rewards, not fragile streaks. Frame choices as expressions of identity, not punishments. Iterate through small experiments and celebrate consistency over perfection. Share your patterns so the community extracts repeatable principles together.